From Rimowa’s new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers.

The Italian fashion group has denied any interest in a Ferrari tie-up reportedly pitched by investment banks, but analysts do not rule out a deal with Ferrari owner Exor.

This week, Erdem names its first ever CEO, while Loewe’s CFO of three years steps down.

The luxury sports car manufacturer has teamed up with the fashion house to increase sales of their of premium priced handbag and clothing lines.