T-shirt maker Gildan sees significant opportunities supplying North American customers that have long relied on Asian imports.
The brand is preparing to open a Los Angeles flagship store later this year, its first foray back into physical retail after all its locations closed following a bankruptcy process.
Consumers will have a choice of t-shirts made in the USA or produced overseas. But there’s a catch: the US-produced apparel will cost as much as 25 percent more.
American Apparel, a brand that developed a following by making clothes in the US, is changing its original mission under new ownership.
Gildan shares have declined slightly more than 2 percent since the beginning of the year. The stock has decreased nearly 1 percent in the last 12 months.
Gildan will fold American Apparel into its North American distribution networks to gain market share in the fashion basics segment of the market.
American Apparel, in its second bankruptcy, is being sold in an auction that began Monday morning in New York.
Gildan Activewear Inc. is spicing up its image with a bid for American Apparel Inc., the racy and embattled purveyor of jerseys and tights.