The Russian designer is stopping his namesake label and exploring new ways to make and sell product.

In search of newness and cool, luxury brands like Louis Vuitton, Burberry and Tommy Hilfiger are collaborating with streetwear labels such as Supreme, Gosha Rubchinskiy and Vetements.

Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.

In today's News Bites, Gosha Rubchinskiy and Burberry debuted a new partnership at Rubchinskiy's rave-themed Spring/Summer 2018 show in Saint Petersburg on Friday.

The city is becoming a hub for fashion experimentation where a potent mix of brands, affluent shoppers and hipster-influencers increasingly co-mingle.

BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.

Menswear right now is all about perfectly formed sub-cultural style islands, reports Angelo Flaccavento from Pitti Uomo.

BoF spoke exclusively with Gosha Rubchinskiy and Adrian Joffe, president of Comme des Garçons, to learn how the company catalysed the rapid growth of the skater-inflected fashion label.