Greats

Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?

Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?

The direct-to-consumer footwear label enters the wholesale game for the first time in a deal with the American department store.

New brands, from Filling Pieces to Greats, are tapping an underserved segment of men who want quality, stylish sneakers at a fair price.