The beauty industry, long synonymous with marketing that promoted unattainable ideals, now touts the importance of mental health. But getting consumers to believe the message is authentic is another challenge.
Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.
As interest in self-care and wellness surges, brands and consumers are applying ingredient formulations and rituals associated with skin care to hair care regimes.
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.
From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.
Edgewell said Harry's intended to pursue litigation against it.
The acquisition would cause the market to lose a critical competitor that has driven down prices and pushed innovation, said the FTC in a statement.
In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
Following its $1.37 billion acquisition by Edgewell, Harry’s co-founders are taking their brand into the haircare space and taking on their biggest challenge to date: reviving the beauty giant’s troubled US business.