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Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.
How Beauty Brands Can Address Mental Health
The beauty industry, long synonymous with marketing that promoted unattainable ideals, now touts the importance of mental health. But getting consumers to believe the message is authentic is another challenge.
Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner
Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.
Is Scalp Care the New Skin Care?
As interest in self-care and wellness surges, brands and consumers are applying ingredient formulations and rituals associated with skin care to hair care regimes.
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.