São Paulo-based retail behemoth JHSF Participações has had to strengthen its relationships with local luxury clients during the pandemic. With tenants ranging from Louis Vuitton and Christian Dior, the group’s chairman has a plan to persuade well-travelled Brazilians to keep shopping domestically.

New free trade agreements could help boost the regional luxury market, but will they be enough to shield it from Covid-19 losses or be too controversial to benefit big markets like Brazil and Mexico?

Despite social unrest and a sluggish economy, Latin America’s fashion e-commerce sector is forecast to grow by more than 20 percent each year from 2019 to 2021. Here’s how to get in on the action.