Jo Malone

Seasoned entrepreneurs like Urban Decay’s Wende Zomnir and Bobbi Brown are hoping they can make lightning strike twice, launching new beauty brands into a vastly different consumer and retail environment.

BoF spoke to five experienced entrepreneurs about how they steered their businesses through times of adversity — and how they are managing now in the face of Covid-19.

Higher demand for luxury skincare products with brands such as La Mer, Mac Cosmetics and Origins, and growth in the Asia-Pacific region sent shares up 10 percent.

"Even as a little girl I had an amazing sense of smell. I could follow a formulation by smell alone."