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Global Markets
Luxury Brands Have a ‘Respect Deficit’ with Indian Artisans
Brand leaders who claim that craft is the lifeblood of luxury should see worker welfare as a moral duty that aligns with their strategic business interests. But protecting the valuable skills of Indian artisans is not the same as valuing the artisans themselves.
Global Markets
Luxury Brands Have a ‘Respect Deficit’ with Indian Artisans
Brand leaders who claim that craft is the lifeblood of luxury should see worker welfare as a moral duty that aligns with their strategic business interests. But protecting the valuable skills of Indian artisans is not the same as valuing the artisans themselves.