The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.

Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers.

Top fashion executives are sharpening the skills they will need most to strengthen morale and boost business after a year of crises.

The global market for jewellery is set to reach $364 billion by 2022. Where does the opportunity lie for investors?