The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.

As sales recover, the cosmetics company is investing in brands like Kylie Cosmetics and Gucci Beauty to keep momentum going.

While details of Kim Kardashian West’s cosmetics rebrand have yet to be unveiled, her coming entrance into skin care, and bringing each of her beauty categories under one umbrella, underscores prevailing trends in the industry.

This week, everyone will be talking about an all-digital Pitti Uomo, tightening lockdowns worldwide and the potential divorce of Kim Kardashian and Kanye West. Get your BoF Professional Cheat Sheet.

Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.

The $200 million deal, first announced in June last year, includes plans to expand the KKW brand into new beauty categories and global markets. A

Quarterly results have highlighted a recovery in sales over the summer, but the sector is bracing itself for further lockdowns in Europe and potential post-election turmoil in the US.

This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.