Kontoor Brands

Kontoor Brands Inc, whose Lee line is already the biggest denim brand in China, plans to bring its other big American jeans name to the world’s largest consumer market within a year.

This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.

Instead of naming the planned publicly traded company after one of its iconic American brands, like Lee or Wrangler, the apparel maker will call the spinoff Kontoor Brands Inc.