Launchmetrics
The New Allure of Overseas Chinese Influencers
A New Season for Overseas Chinese Influencers. Ongoing travel restrictions aren’t the only reason why brands are gravitating toward China’s overseas KOLs.
A Guide to Bilibili, China’s Gen-Z Hangout
The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.
The Other Fashion Month
This autumn, labels from Michael Kors to Comme des Garçons to Raf Simons are presenting collections in October in what’s shaping up to be something like a second fashion month. Will it stick post-pandemic?
When ‘Mea Culpa’ Is the Best Marketing
On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.