Li Ning
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
How 2021 Changed China’s Fashion Market
BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.
A Year of Hits and Misses for China’s Fashion Billionaires
Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.
China's Fashion Billionaires Tap the Year of the Pandemic
This year’s biggest winners may have been China’s uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?