Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.

BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.

Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.

Sportswear manufacturing group Xstep International will receive a HKD $1 billion ($129.4 million) capital infusion from private equity firm Hillhouse

The Indian Olympic Association (IOA) has dropped Chinese sportswear maker Li Ning as its official kit partner citing public sentiment in the country,

A US congressional commission on Tuesday called on American basketball stars to end endorsements of Chinese sportswear firms that use cotton grown

This year’s biggest winners may have been China’s uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes.

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?