LoveShackFancy
The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
How to Win in the Contemporary Category
French brand Ba&sh saw record sales this year, joining a group of mid-priced labels in defying the broader segment squeeze. What’s behind their success?
Why Gen-Z Is Obsessed With LoveShackFancy
The label’s ruffle miniskirts and floral dresses are winning over young shoppers thanks to a business strategy that embraces wholesale and a brand voice that’s unapologetically over-the-top.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
Who You Need to Hire for the E-Commerce Boom
As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.