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Retail
The Art of the Crisis Pivot — and the Brands Getting it Right
Fashion brands that find their businesses upended by the pandemic are finding creative new ways to operate. Here's how they did it.
News & Analysis
The New Rules of Influencer Marketing
As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.
Media
How Magazines Can Make Money from E-Commerce
E-commerce isn't just digital media's buzzword du jour, it's replacing 'pivot to video' as the thing publishers are most obsessed with. But how to make it work?
News & Analysis
Fashion Wakes Up to Podcasts
Podcasts are one of the fastest growing forms of media, although monetisation remains a challenge. Can fashion make a successful go of it?
News & Analysis
Community Is Core to Next-Gen Brands
A crop of emerging brands are bucking industry trends by doing more than just selling to customers — they’re developing fandoms.