Maybelline
Latest News & Analysis
Marketing
The Shifting Politics of Pride Month
Target, Maybelline and others have been caught in an anti-trans backlash. How they respond could shape perception around their brands. That, plus what else to watch for in the coming week.
China
Patriotic Consumers Are Changing the Chinese Market. Here’s How.
As nationalism grows in post-pandemic China, global brands must work hard to compete against popular local players and tread even more carefully in the world’s largest fashion market.
News & Analysis
L'Oreal to Provide Virtual Make-Up Tech for Amazon
The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.