MM.LaFleur

Brands are adapting to the new normal by leaning on casual styles and changing up their marketing messages.

The secondhand market is booming, and a growing number of labels are piling in. But selling pre-worn trousers and handbags online — and turning a profit — is challenging.

Online brands are embracing the humble catalogue, until recently seen as another e-commerce casualty. Here’s BoF’s guide to tackling direct mail marketing.

Despite the ‘casualisation’ of office culture, savvy players like MM.LaFleur and Rent the Runway are betting on the market for smart women's workwear.