Naver

Poshmark’s sale to South Korea-based Naver might feel hasty and ill-timed, but the resale company believes the technological benefits of the deal could help it solve a major conundrum: converting more of its 80 million users into buyers.

The pandemic set off an online shopping frenzy in what was already one of the world’s most digitally savvy countries. Here’s what brands need to know.

The shopping rituals of South Korea's digital-first youth offer sharp insights that can help shape a global strategy.