Netease

Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.

The acquisition marks a rare partnership between two of China’s largest internet giants.

A new wave of platforms are using low prices, minimalist storefronts and, allegedly, the manufacturers of genuine luxury goods to sell unbranded products to China’s value-hungry consumers.