More than a design update, the American brand needs a clear set of values to make its preppy basics stand apart from competitors much like the values Babenzien has brought to his label Noah, argues Jonathan D. Cohen.
'Making responsible decisions is easy if you take greed out of the equation,' said Noah Founder Brendon Babenzien.
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
When it comes to fashion’s low-income retail and supply chain workforce, the industry faces a dilemma: continue business as usual and risk putting employees’ health in jeopardy; shut down operations and leave employees’ economic livelihood under threat.
Brendon Babenzien’s menswear brand Noah focuses on values and collaboration instead of profit margins and competition.
Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.