Not Just A Label

For independent brands operating outside America’s traditional fashion system, the upheaval of the past year has come with newfound support from traditional gatekeepers. But in a fast-changing fashion market, is this really the path to success?

Brands are increasingly turning to platforms, from Farfetch to new entrants like Behold and The Yes, for the exposure multi-brand retailers used to provide.

Recognising the commercial potential of a global creative class of emerging designers, NJAL positions its community as an international cloud solution for creative needs, and has tailored a membership programme to equip designers with the tools they need today.

BoF compiles the most important professional moves of the week.

Under Matteo Marzotto, Italy’s leading jewellery fair has teamed up with Not Just a Label, a global sales platform and community for emerging designers, to cross-pollinate young fashion companies and Italian artisans.