Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
More and more brands are claiming that the clothes they sell have a positive social impact. Here are four essential steps toward making that statement true.
After stagnating in the wake of the global economic crisis, in recent seasons, the premium denim market has seen an uptick in consumer demand. BoF examines the forces behind the rebound.