Peach and Lily
The Business of Beauty Haul of Fame: Red Hot Chilli Lip Gloss Makes Shoppers Feel the Burn
Welcome to Haul of Fame, a roundup of the biggest beauty moments of the week, what hype is actually helping, and what trends are likely to fade faster than a DIY spray tan.
How to Build Customer Loyalty: A Guide for Beauty Brands
When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
Why Beauty Brands Need to Step Up Their E-Commerce Game. Now.
Beauty brands that have invested in building strong direct businesses could be better positioned to weather the pandemic than ones that rely on brick and mortar retailers, many of which are closed or about to go out of business.
K-Beauty: From Fad to Fixture
Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?