Pitti Bimbo

The luxury veteran behind Pitti Immagine explains how the Italian trade show group will evolve in the face of threats to the B2B system and double down on the visitor experience with an ‘obsessive’ attention to detail.

Luxury houses and independent brands are tapping increased consumer demand for trend-led, sustainable and designer childrenswear.

From online virtual shopping destinations and interactive magical story books to celebrity hot spots, these leading retailers are seizing the growing opportunity in the childrenswear market.

From its launch in 1975, the Florentine tradeshow Pitti Immagine Bimbo has played a leadership role in the evolution of the childrenswear market. 

Growth in childrenswear has overtaken that of both menswear and womenswear.