Poshmark
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Can Tech Save Poshmark?
Poshmark’s sale to South Korea-based Naver might feel hasty and ill-timed, but the resale company believes the technological benefits of the deal could help it solve a major conundrum: converting more of its 80 million users into buyers.
What the Start-Ups That Avoided the DTC Crash Have in Common
The fashion brands and platforms reporting results this week have been hit hard by slowing e-commerce growth – with one exception. Plus, your calendar for the coming week’s most important events.
The Key to E-Commerce Success: Treat Clothing as Content
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.
Can Fashion Resale Ever Be a Profitable Business?
Companies like The RealReal and ThredUp promised Wall Street that with scale comes profit. But operational costs and competition have kept them in the red.