As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.
Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.
With a noticeable rise in international buyers, press and street style activity at Copenhagen Fashion Week, there's growing evidence that Danish fashion is attracting a global following.
Empowered by social media, emerging luxury labels Magda Butrym, Attico and Saks Potts have swiftly become best-sellers at influential stockists.