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Latest News & Analysis
Sustainability
How Copenhagen Became Fashion’s Sustainability Capital
As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.
Marketing
Case Study | How to Market a New Brand
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.
News & Analysis
Will Millennials Boost the Fur Trade?
Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.
Fashion Week
Is the ‘Copenhagen Girl’ Denmark’s Next Big Export?
With a noticeable rise in international buyers, press and street style activity at Copenhagen Fashion Week, there's growing evidence that Danish fashion is attracting a global following.