Shiffa

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.

Arab beauty markets have long been associated with invasive methods like cosmetic surgery, botox and fillers, but the rise of home-grown ‘clean beauty’ players signals a change, and opportunities for global market leaders.

The natural cosmetics and skincare segment is one of the fastest growing parts of the global beauty market. But today there are three times more "naturally-inspired" products for sale than those that are genuinely natural.