Shopbop
Latest News & Analysis
Beauty
Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.
Workplace & Talent
Power Moves | Hearst Magazines Names CCO, Shopbop Appoints Brand President
This week, Kate Lewis succeeds chief content officer of Hearst Magazines, while Shopbop hires Shira Suveyke as brand president.
News & Analysis
Shopbop Relaunches as Amazon Ramps Up Fashion Focus
The luxury e-commerce site will increase its editorial output and improve customer experience in order to compete within the competitive, e-tail market.
News & Analysis
Amazon Fashion, Playing the Long Game
The e-commerce giant — and sponsor of New York’s first-ever men’s fashion week — is determined to crack fashion.
News & Analysis
Julie Gilhart: Bouncing Back With a Digital Twist
"Ms. Gilhart is 55, but she has plunged into the churning waters of e-commerce with a millennial's enthusiasm, bringing her famous eye for brands to