Sportmax
Latest News & Analysis
In Milan, a Return to Tradition
Traditional femininity is making a comeback on the Milanese catwalks, along with the return of timeless classics that hit the mark without screaming ‘fashion,’ reports Angelo Flaccavento.
In Milan, Over the Rainbow and Back
Marco De Vincenzo, Etro and Sportmax from day three of Milan Fashion Week.
In Milan, Place and the Perception of Clothes
From enchanted gardens to brutalist hangars, locations can make or break a show.
Escape from Milan
In a world turning darker by the day, Etro, Sportmax, Marco de Vincenzo and Massimo Giorgetti all turned to forms of escapism — surfing, childhood memories and dreams — with varying degrees of success.
