Fast Retailing's Tadashi Yanai and Yusaku Maezawa, founder of Japan’s largest e-commerce company, Start Today, traded public barbs over Maezawa's new body-scanning technology.

Japan’s largest e-commerce company Start Today unveiled a made-to-fit private label — meant to be sold to customers using a body-scanning suit and app — for youth-brand Zozotown, launching in the US at the end of July.

Start Today, which owns the popular fashion marketplace Zozotown, just made its first foray into the US market. But will this unorthodox company manage to connect with consumers outside of Japan?

Start Today, which operates Japan's largest fashion e-commerce portal, Zozotown, is targeting the teens-to-20s fashion market with a new online mall called La Boo, fronted by Cara Delevingne. JapanConsuming reports.

In response to market pressures, Start Today, which operates Japan's largest fashion e-commerce portal, Zozotown, is set to launch a major 'mobile first' social commerce app, called Wear. JapanConsuming reports.