Futurist Doug Stephens, Farfetch chief executive José Neves, investor David Bell and others discuss the future of retail and how the pandemic will shape this next era of commerce.

Speaking in conversation with Imran Amed, the founder of Story and brand experience officer at Macy's discusses her innate love of retail and the challenges of creating "a living magazine."

In a new series, BoF explores the evolution of retail in partnership with Unibail-Rodamco-Westfield. First up: Rachel Shechtman, the founder of Story and brand experience officer at Macy’s, discusses how companies should approach building experiences in retail.

Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?

BoF can exclusively reveal that Macy’s, Inc is buying concept store Story. Founder Rachel Shechtman will join the American department store chain as its first brand experience officer.

As transactions move online, physical retail must amp up the drama.

Rachel Shechtman, the founder and chief executive of the Manhattan-based concept store Story, shares seven key lessons for ensuring success in brick-and-mortar retail.

NEW YORK, United States — Today, the New York City Economic Development Corporation (NYCEDC), in collaboration with Manhattan-based concept store