French footballing giant Paris Saint-Germain opened a new flagship store in New York last week, signalling its intention to become the sport’s first true fashion brand.

The cult Californian streetwear label's decision to relaunch in London reflects its belief in community as much as its global retail strategy.

The London exhibit will explore the t-shirt’s role as a means of communication, and will feature a series of tees bearing graphics from the streetwear brand’s archive.

Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.

Supreme doesn’t produce a women’s line, but a range of brands, from Stüssy to Kith, are tapping the evolving women’s streetwear market.

Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.