Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.
Press releases, long lead times — and, according to some experts, editors — are so three years ago. Sarah Brown talks to top publicists about how to do business, build brands and make sales in today’s ever-changing beauty landscape.