Thakoon

Michelle Obama catapulted a new set of designers to stardom. With a new administration, what can brands and designers learn from dressing the White House?

The designer, whose brand is now owned by direct-to-consumer cashmere label Naadam, is hoping he can crack the code on affordable designer basics.

Silas Chou’s failed experiment at Thakoon is not the end of ‘see now, buy now,’ but it does underscore the limits of the approach for smaller brands and the sheer scale of investment and effort required to make it work.

The New York-based designer and billionaire investor Silas Chou are hitting 'pause' on the Thakoon brand.

It’s becoming easier to see the woman Thakoon is dressing in his wares. And that means he’s getting somewhere.