ThirdLove
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
Fashion Brands Are Betting on Streaming Ads
The boom in streaming services like Hulu and Roku is creating new opportunities, though brands that use these platforms to build their reputation, rather than just selling products, will find more success.
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?
For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
The Year Ahead: How to Get Ready for a Digital Recalibration
Valuations of digital fashion players have reached dizzying levels and, despite a slew of high-profile IPOs and private firms achieving unicorn status, investor sentiment is taking a turn for the worse.