Threads Styling

The deal will allow Threads Styling to deepen its ties with the key Middle Eastern market, while its new owner strengthens an improved digital and global presence.

Threads Styling has closed a $12 million funding round as it seeks to fuel burgeoning private sales and grow a traditional e-commerce arm.

The retailer — which sells on WhatsApp, WeChat, Instagram and other social platforms — has doubled its revenues since the start of the pandemic. Now it’s betting on a new service that allows independent personal shoppers to use its technology.

High-spending Gen-Z consumers are increasingly important to luxury retailers.

Department stores and boutiques are using new digital technologies and training to amplify one of the things that still differentiates them from online competitors: their seasoned in-store sales associates.