Topshop Unique

BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.

This season, the British high street brand made some dramatic changes to its fashion show strategy, doing away with Topshop Unique and adopting a younger tone.

Call it elevated festival dressing, the collection’s garish pizzazz was tempered by baggy knits, soft trench coats and teddy furs.

Designers and retailers tell BoF how shoppable runway shows have impacted sales so far — with some reporting their biggest sales days this year.

Referencing 1980s London and post-punk visual artist Linder Sterling, Topshop Unique's latest collection represented today's British girl, who is more individualistic than ever before.