Trademark
Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule
The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.
Victoria’s Secret Trademarks a Twist on a Rival's Name. Will It Backfire?
"Parent company L. Brands Inc., sought two trademarks for the name 'Victoria’s Secret First Love.'"
F-Words and T-Shirts: US Supreme Court Weighs Foul Language Trademarks
Los Angeles-based clothing designer Erik Brunetti and his streetwear brand "FUCT" was denied a trademark by the US Patent and Trademark Office.
Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace
Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.
Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace
Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.