Fashion brands will need to think beyond barebones safety protocols as they scramble to fix a problem that’s only getting worse as the pandemic drags on.

With equity and inclusion at the forefront of national conversation and public policy, the fashion industry is scrambling to hire diversity leaders. But in their haste to address years of falling short, companies must be careful not to do more harm than good.

The denim brand is the latest retailer hit by the coronavirus pandemic, filing for Chapter 11 for the second time in less than three years.

This week, Tiger of Sweden poaches its new CEO from Hugo Boss, while Gucci hires its global communications director from within.

This week, Alannah Weston succeeds her father as chairman of the Selfridges Group, while Jodie Chan joins Carolina Herrera as vice president of global marketing and communications.

The jeans of the moment have an inherently limited lifespan linked to the zeitgeist. But the shrewdest labels are able to maintain relevance and keep revenue coming in when the moment passes.

Its financial struggles are due in part to consumer tastes shifting toward internet shopping and away from the brick-and-mortar shops and department stores where the company's jeans have been primarily sold.

True Religion Apparel Inc, a US denim company whose signature products have gradually gone out of fashion, has been seeking an advisory firm to help turn around its fortunes, according to people familiar with the matter.