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Technology
Can Technology Solve the Fit Problem in Fashion E-Commerce?
According to studies, between twenty to forty percent of all clothing purchased online is returned, often due to issues with fit, costing fashion e-tailers millions. A host of tech start-ups are aiming to solve the problem. But is a technical solution the most effective approach?
Technology
Can Technology Solve the Fit Problem in Fashion E-Commerce?
According to studies, between twenty to forty percent of all clothing purchased online is returned, often due to issues with fit, costing fashion e-tailers millions. A host of tech start-ups are aiming to solve the problem. But is a technical solution the most effective approach?