Westfield Group
Westfield Launches Uber Lounge to Drive Up Consumer Spend
The partnership is intended to make transportation much more convenient, thereby increasing the length of time spent on site and in turn, consumer spend.
Flush With Tech Wealth, San Francisco Warms to Fashion
As tech wealth grows and cultural values shift, San Francisco and neighbouring Silicon Valley are embracing fashion, creating opportunity for brands and retailers.
Kevin McKenzie on Reinventing the Shopping Mall
Kevin McKenzie, global chief digital officer at Westfield Group, talks to BoF about the mall of the future, Westfield’s World Trade Center and the role of the physical store in a digital world.
World Trade Center Shops to Open in 2015 With Eataly, Kors
Leasing of stores at the World Trade Center site in lower Manhattan is almost complete, with a tenant list that includes Breitling, Michael Kors and an outpost of Mario Batali’s Eataly.
In-Store Tech, Sales Driver or Hype?
Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?