WeWoreWhat
How Danielle Bernstein’s WeWoreWhat Broke the Influencer Brand Curse
Despite a series of public controversies in 2020, the social media star’s clothing brand, WeWoreWhat, is setting revenue records and breaking into new categories. BoF spoke to Bernstein about her experience with “cancel culture” and how the brand survived.
How Danielle Bernstein’s WeWoreWhat Broke the Influencer Brand Curse
Despite a series of public controversies in 2020, the social media star’s clothing brand, WeWoreWhat, is setting revenue records and breaking into new categories. BoF spoke to Bernstein about her experience with “cancel culture” and how the brand survived.
Danielle Bernstein Is Launching a WeWoreWhat Credit Card
The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.
Insights From the Specialty Retail Market
In order to discover their latest insights on the state of the specialty wholesale retail market, BoF interviews three brands — ranging from multi-million-dollar to niche — showing at Coterie, a key player in the global fashion tradeshow calendar.
Insights From the Specialty Retail Market
In order to discover their latest insights on the state of the specialty wholesale retail market, BoF interviews three brands — ranging from multi-million-dollar to niche — showing at Coterie, a key player in the global fashion tradeshow calendar.