Yatsen Global

As interest in smaller international beauty brands intensifies among Chinese consumers, local investors are getting excited by the category. Here’s how to capitalise on the opportunity.

If international conglomerates want a piece of China’s domestic beauty brand pie they better move fast. Local rivals are primed for an acquisition spree.

Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.