As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Social media companies have thrown considerable resources and money at online creators in recent years. YouTube would like to remind everyone that it
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Led by Facebook, social media platforms from Alphabet’s YouTube to Snap Inc and Twitter are investing heavily in shopping features to drive revenue
The video platform will test the related products feature, announced on Monday, in between the recommended videos to views scrolling below the video
Alphabet Inc’s YouTube is rolling out a short-form video-streaming service on its platform in the United States as it looks to better compete with
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.