During its financial year ending March 2021, the Softbank-backed operator of online fashion platform Zozotown — as well as the recently launched

The Japanese e-commerce firm Zozo will launch Zozovilla, a luxury and designer platform featuring 90 brands including Loewe, Dries van Noten and Thom

The Japanese brand's turnaround follows its body-measuring Zozosuit, which ultimately failed to drive sales.

The bodysuit, along with chief executive Yusaku Maezawa's plans to be Elon Musk's first private SpaceX passenger, had helped spread the company's name globally.

Fast Retailing's Tadashi Yanai and Yusaku Maezawa, founder of Japan’s largest e-commerce company, Start Today, traded public barbs over Maezawa's new body-scanning technology.

Start Today, which operates Japan's largest fashion e-commerce portal, Zozotown, is targeting the teens-to-20s fashion market with a new online mall called La Boo, fronted by Cara Delevingne. JapanConsuming reports.

In response to market pressures, Start Today, which operates Japan's largest fashion e-commerce portal, Zozotown, is set to launch a major 'mobile first' social commerce app, called Wear. JapanConsuming reports.

Many young Japanese consumers now use their phone as their preferred shopping device and investors are piling into all kinds of fashion apps from styling guides to flash sales. JapanConsuming reports.