Zozotown
Zozo Embarks on Hiring Spree to Shore up Online Mall
The Japanese brand's turnaround follows its body-measuring Zozosuit, which ultimately failed to drive sales.
Japan's Zozo Cuts Outlook, Blames Failed Measurement-Taking Zozosuit
The bodysuit, along with chief executive Yusaku Maezawa's plans to be Elon Musk's first private SpaceX passenger, had helped spread the company's name globally.
Japanese Clothing Giants Go Head-to-Head Over How to Measure Customers
Fast Retailing's Tadashi Yanai and Yusaku Maezawa, founder of Japan’s largest e-commerce company, Start Today, traded public barbs over Maezawa's new body-scanning technology.
Start Today Launches New Online Mall for Japanese Teens
Start Today, which operates Japan's largest fashion e-commerce portal, Zozotown, is targeting the teens-to-20s fashion market with a new online mall called La Boo, fronted by Cara Delevingne. JapanConsuming reports.
Owner of Japan's Largest Online Fashion Channel to Launch Mobile-Social Play
In response to market pressures, Start Today, which operates Japan's largest fashion e-commerce portal, Zozotown, is set to launch a major 'mobile first' social commerce app, called Wear. JapanConsuming reports.