Li Lin
Founder & Creative Director, JNBY
With over 1,800 stores in more than 17 countries, Lin’s brand is in a league beyond its competitors.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreWhat is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
Explore
In China, Hangzhou Brands Face Identity Crisis
Hundreds of women’s fashion businesses, born in the mid-1990s in Hangzhou, China, based their success on mediocre, embellished copies of global best sellers, cheap commercial distribution, and high margins. But in today's highly competitive China market, where brand matters more than ever, Hangzhou labels face a serious identity crisis. BoF reports.
In China, Hangzhou Brands Face Identity Crisis
Hundreds of women’s fashion businesses, born in the mid-1990s in Hangzhou, China, based their success on mediocre, embellished copies of global best sellers, cheap commercial distribution, and high margins. But in today's highly competitive China market, where brand matters more than ever, Hangzhou labels face a serious identity crisis. BoF reports.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
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