LONDON, United Kingdom — Quarantine hasn’t stopped art director Ibrahim Kamara from creating. He might not be working on his usual fashion dreamscapes, but his mind is still imagining alternative worlds. “I might not be able to achieve my dreams right now because we’re in lockdown, but I can write them and make a note of them,” Kamara told BoF’s Editor-at-Large Tim Blanks in this #BoFLIVE event.
Kamara moved to London from Sierra Leone as a teenager. He has worked with some of fashion’s biggest names, including Stella McCartney, Fenty and Hermès as well as British Vogue, Love and AnOther.
Kamara’s ethereal aesthetic pays tribute both to his West African roots and to the city he has lived in for the past 10 years. For Kamara, the beauty of his visuals exist in this intersection of cultures.
“When I’m making work, I want people to stop and take in so much,” he said. “If an image doesn’t stop you, it doesn’t really do its job… That’s how I make photos, I want people to look at them twice.”
Looking to the future, Kamara hopes to inspire a new generation of young image-makers to find confidence and believe in their creative visions. As well as building on his portfolio of work, Kamara’s aim is to “push the [fashion] industry… and make it a space where everyone can dream.”
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