default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Blockchain Explained: Ken Seiff and Peter Smith

Speaking at BoF’s VOICES, venture capitalist Ken Seiff and digital currency entrepreneur Peter Smith broke down the blockchain with a crash course on what it is and what it can do.
Ken Seiff | Source: Getty Images for The Business of Fashion

OXFORDSHIRE, United Kingdom — Deliver a seven-minute crash course on the blockchain: what it is and what can it do. This was the challenge accepted by venture capitalist and “recovering retailer” Ken Seiff, speaking at VOICES, BoF’s annual gathering for big thinkers, in partnership with QIC Global Real Estate.

It’s easy to describe a mobile phone or a bicycle but explaining something as conceptual as the internet is hard, began Seiff, who is currently the managing partner at Blockchange Ventures. Describing the blockchain is further complicated by the reality that the technology is still in its infancy and nobody really knows how it will develop. “We can’t fathom the power of the blockchain the same way that we couldn’t fathom power of the internet,” he said, likening the present state of the blockchain to where the internet was in the mid-1990s.

The author has shared a YouTube video.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

Put simply, the internet allows for any two entities (a person, a company, an institution) to exchange data (text, image, voice, video, a list of your friends, credit card numbers, GPS coordinates), said Seiff, giving Uber and Facebook as examples of services that run on this concept.

The blockchain also allows entities to exchange value with each other. It’s an open, distributed ledger that can record transactions between two parties efficiently, verifiably and permanently. And yet when it comes to the blockchain we don’t yet know what we’re going to be exchanging, said Seiff. It could be anything from digital currency to medical records to something we have yet to imagine.

He used the metaphor of fire to underscore his point. Fire was first controlled by humans about one million years ago, he said. At the time, our ancestors likely understood that fire could create warmth and light, because they understood the sun. But they could not have imagined that fire would be used to weld steel to build skyscrapers and the railway systems that would accelerate the colonisation of entire continents.

It will change the power structure between the people who create and the people who buy.

With blockchain, we have essentially just discovered fire. There are potential applications in everything from supply chain to payments. But we can’t yet predict what the equivalents of Uber or Airbnb will be.

“Essentially it’s a way of distributing a source of truth,” explained Peter Smith co-founder and chief executive of Blockchain, the world’s largest software provider for digital currency and distributed ledger technology, picking up where Seiff left off.

He used the example of traditional banks as a counterpoint that operated as a centralised source of truth. Blockchain, on the other hand, is like a “distributed HSBC,” Smith said, adding that there were differences in the ways that investors and engineers tended to see the technology and that the world had yet to settle on a unified theory for blockchain, but that digitising value — once hard — would become trivial.

Two of the most famous protocols that sit on the blockchain are the digital currencies Bitcoin and Ethereum, said Smith. As for applications for fashion? Of course, it’s easy to imagine fashion retailers accepting virtual currencies as a form of payment, especially “if you are interested in affluent millennials,” suggested Smith.

He also imagined how blockchain could enable fan-based financing of fashion labels. “It will change the power structure between the people who create and the people who buy and the people in the middle who finance,” he said. “It will change how things are financed. Things like fashion could be financed directly rather than indirectly.”

But that’s only one of the myriad unknown applications of blockchain soon to come. For the time being, it’s important to start conducting experiments, added Smith. Playing with fire? Surely not.

To learn more about VOICES, BoF’s annual gathering for big thinkers, visit our VOICES website, where you can find all the details on our invitation-only global gathering, in partnership with QIC Global Real Estate.

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.


With the industry starting to use the technology for everything from campaign imagery to shopping assistants, it risks replicating biases based on race, body type, age and disability that it has spent years loudly claiming it wants to move past.



view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Discover the Key Themes That Will Define the Global Beauty Industry
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy and Accessibility Statement.
Discover the Key Themes That Will Define the Global Beauty Industry