LONDON, United Kingdom — London, of course, is widely known in the fashion world for its unbridled creativity and superb emerging fashion talent. But, increasingly, it could also be described as fashion's Silicon Valley, with a growing number of innovative fashion ecommerce startups sprouting in the city, following in the footsteps of the ultimate luxury e-tailing pioneer, Net-a-Porter.com.

During my visit to Vienna for the 9 Festival for Fashion & Photography, I had the privilege of hosting a discussion amongst some of the newest fashion e-tailers on the London scene, bringing together Sarah Curran, CEO of my-wardrobe.com, José Neves, CEO of farfetch.com and Stephanie Phair, Director of theoutnet.com.

Thanks to our easy-to-use Flip Video Mino, we managed to capture some of the most poignant responses from our illustrious panel and are pleased to share them with you in the coming weeks. First up: How are your clients changing their shopping habits in the downturn?

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