The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Technology isn’t just replacing real-life experiences, it’s also enhancing them, said Jake Barton, the founder and principal of multidisciplinary design firm Local Projects at BoF VOICES. Barton creates digitally enabled spaces that invite visitors or customers to be creative and engage with art or storytelling for institutions like The New York Times and the Cooper Hewitt Design Museum.
For instance, Local Projects designed tech-enabled bracelets for Amsterdam-based Fashion for Good, a museum, store and think tank to educate on and combat climate change. The bracelets were made from plastic dredged from the city’s canals, and visitors could use them to make pledges about behavioural changes throughout the museum.
“It’s essentially a way to catalyse between consumers, industry insiders and designers ... all together gathering to make a transformation in our industry,” Barton said.
Watch and listen to more #BoFLIVE conversations here. To contact The Business of Fashion with comments, questions or speaker ideas please e-mail podcast@businessoffashion.com.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.